Pure Whyl

Sports culture, told with humour and heart.

Will Gilmore, better known as Pure Whyl, is a Canadian sports creator making long-form on YouTube and short-form on TikTok, Instagram, and YouTube Shorts. Skits, challenges, and high-quality content built around the trends and moments shaping the sports world.

The mission is bigger than the reels. Push physical and mental limits, help others along the way, and give kids and families more access to the sports they love.